I really found useful the late infographic over hubspot about the componenets of modern sales and marketing, and how the no software aproch is is being disscussed, take a look at the full sized version :
Read more over here.
Read more over here.
![Components of a Modern Sales & Marketing Machine [INFOGRAPHIC] Components of a Modern Sales & Marketing Machine [INFOGRAPHIC]](http://2.bp.blogspot.com/-dxkbsyC1cw0/UCvA3KEoSYI/AAAAAAAAA6M/XJfMNrbeX18/s400/hubspot-salesforce-infographic.jpg)